Web Design
The Internet as a viable marketplace is a reality, but without a compelling web site, no one will be knocking at your virtual door. A well-designed and easily navigable Web site attracts visitors and, more importantly, retains them, offering them a creative combination of graphics and information.
Our Web Site design services begins with a consultation where we’ll learn what goals and expectations you have for your site as well as the type of information you want to present to your visitors.

	Is this a corporate web site, with intranet and extranet needs for both clients and associates?
	Is it a retail venue, providing visitors with the option of ordering and purchasing products and services online?
	Is it a way to market your professional services, providing information about your background and credentials as well as contact options?

We then develop three landing/home page comps, complete with visuals and copy. Based on your feedback, we’ll present one comp for final review, and ultimately, a final html page. Additional pages will be based on the home page design, with content and visuals developed to fit the individual focus, such as About Us, Contact Us, and Product and Services.

Examples of web designs developed by PAAZCA designs

Usability Evaluation/Testing
Do you currently have a site but aren’t sure how well it communicates your information or how easy it is for visitors to navigate through the pages? PAAZCA also offers Usability Evaluation/Testing, providing you with an easy-to-understand report that identifies what works and what doesn’t on your current site along with recommendations for making it better for you and your visitors!

Corporate Branding and Identity
Corporate Identity Packages
An effective corporate identity package is a blend of practical and philosophical. Not only should your company materials detail what you offer in terms of goods and services, they should also tell who you are: the values and beliefs that provide a framework for your corporate existence. Once this has been identified, it is reinforced on every form of communication your company employs, from printed information to Internet applications.

PAAZCA designs’ creative use of graphics, color, design and copy will give your company a consistent and cohesive identity for all your collateral materials.


Examples of corporate identity projects designed by PAAZCA

Logo Design
“A picture is worth a thousand words” — and the right logo can be priceless, establishing your company’s identity amid a sea of competitors. Logo design requires both creativity and insight. The designer must be able to first understand the corporate identity and then graphically interpret it, using a variety of artistic elements.

Our creative process begins with a discussion of your needs and goals. Based on your input, we’ll create three comps for your review and feedback, followed by one comp for your final approval. This forms the basis for the final logo design.

Logo Design includes JPG, GIF, PDF and EPS file, business card and letterhead set up, and card/paper stock recommendations.

Examples of logos designed by PAAZCA

Our creative team combines copy and artwork into a cohesive presentation that is as easy to read as it is pleasing to the eye. With PAAZCA designs, you can be confident that your message is being read and remembered, not relegated to the “circular file.”

Examples of public relations, advertising and marketing projects created by PAAZCA